What you need before you start
A clone is only as good as the material that goes into it. Gather these before you open the studio:
- A licensed reference video. Your own selfie footage, an ad your brand already ran, content from a creator you have a signed agreement with, or stock footage you bought a licence for.
- Clear product images from several angles, so close-ups and reveal shots match the real product.
- Your logo as a transparent PNG for end cards and overlays.
- Background images if you want the scene to change, for example a seasonal setting.
- Your copy: the hook line, captions and call to action you want on screen.
- Claims you can prove. Every benefit you put in a caption should be something you can back up.
Reference ad breakdown worksheet
Copy this table for every reference you use. Fill in what happens in each shot, then decide whether you keep it or change it. The example below describes a typical 15-second UGC ad in words only.
| Second | Shot | What happens | Keep or change |
|---|---|---|---|
| 0–2 | Selfie close-up of a person holding the product | Hook line on screen, surprised tone | Keep the person and framing; change the product and caption |
| 2–5 | Medium shot in a kitchen | The problem is shown in one clear action | Keep the pacing; change the background if you need your own setting |
| 5–9 | Hands demonstrating the product | The product reveal and main feature caption | Change the product to yours, using your photos |
| 9–12 | Back to the person, natural reaction | The result, stated in a claim you can prove | Keep the person; change the caption copy |
| 12–15 | Product on a table with logo | Offer or call to action on an end card | Change the logo, end card and copy |
Clone Cut vs other ways to make a video ad
Cloning is one route among several. This table compares the main approaches by what you start from and what you can predict.
| Cloning in Clone Cut | Prompting from scratch | Shooting new footage | Template editing app | |
|---|---|---|---|---|
| Starting point | A licensed reference ad and your assets | A text description | A script and a shoot day | A preset layout |
| What it keeps | Hook, shot order, pacing and existing people | Nothing fixed; output varies | Whatever you film | The template’s layout |
| Assets you need | Reference video, product images, logo, copy | A detailed prompt | Crew, talent, location, product | Your clips and images |
| Cost predictability | Credit quote shown before generation | Varies by tool | Depends on the production | Usually a subscription |
| People on screen | Stay unchanged | Generated from the prompt | Your cast | Whoever is in your clips |
| Best for | Reusing a structure you know works | Brand-new concepts | Hero campaigns | Quick edits of existing clips |
When ad cloning works best
- A new product using a proven hook. A direct-to-consumer brand launching a product can reuse the opening and pacing of an ad that already worked for them. See the 3-second hook ad template.
- Seasonal sale versions. Keep the structure and change the background, offer card and copy for a holiday push. The holiday sale video ad template shows how.
- A/B tests on background or copy. Make several versions of one ad that differ in a single element so the test result means something. Start with the problem-solution ad template.
- Agencies working with client-owned ads. Apply a client’s own winning structure to new products in their range, using the UGC testimonial ad template or UGC ad recreation.
- App promotion. Rebuild a screen-demo structure around your own recordings with the app promo video ad template, or start from a product video workflow.
Platform-specific guides: clone viral TikTok ads and clone winning Meta ads. Browse every format in our video ad templates.
When not to clone an ad
- You do not have the rights to the reference video. Someone else’s ad is not raw material.
- The idea depends on changing who a person is. Clone Cut keeps existing people unchanged.
- The ad relies on a result you cannot prove, such as a health or income claim.
- The product category is restricted or banned by the ad platform you plan to use.
Rights, disclosure and truthful advertising
Use only footage and brand assets you own or are licensed to edit, as set out in our acceptable use policy. Never fabricate an endorsement or present an invented testimonial as real. Disclose AI-generated content where the platform or the law requires it. If you are unsure where the line is, read is it legal to copy a competitor’s ad.
Credits and quotes
Each generation is quoted in credits before it runs. The quote depends on duration, resolution and the reference media, so one credit does not equal one video. Purchases are currently closed; see plans and credits for the current status.
Frequently asked questions
Is cloning a viral ad legal?
Recreating the structure of an ad, such as its hook, shot order and pacing, with your own or licensed footage is generally a different thing from copying the ad itself. Do not reuse someone else’s footage, music, script or likeness without permission. This is general information, not legal advice.
Can I paste a TikTok link?
No. Clone Cut works from files you upload, so upload a reference video you own or have permission to use, along with your product images, logo and copy.
Will the people in my reference change?
No. Existing people in your licensed reference stay unchanged. Edits are limited to products, objects, backgrounds, logos and text. You can also ask for an AI virtual host that does not correspond to any real person.
Which video models are used?
You choose the model, duration and resolution in the studio, and the quote updates to match before you confirm generation.
How many videos do credits make?
There is no fixed number. The quote depends on the model, duration, resolution and reference media, and you see it before you confirm.
What if a generation fails?
If a task ends without a delivered video, the credits reserved for it are returned, keeping their original expiry.
Does it copy the original footage or voice?
No. The finished video is built from the media you upload and have the right to use. Existing people in your reference stay unchanged, and nothing is taken from someone else’s ad.
How long does one clone take?
There is no fixed time. It depends on the model, duration and resolution you choose. You review the plan and quote first, and the finished video arrives in your private Library.
How many variants should I test?
A common approach is to change one variable at a time, for example the hook, and compare a small number of versions against each other. Keep everything else the same so the comparison is fair.