An app promo ad shows a phone screen completing one useful task in a few taps. The clearer and faster the task, the better the ad, so the structure is mostly about choosing one flow and showing it well.
It suits mobile apps, web apps and software with a visual interface. Use screen recordings of your own app, and make sure everything on screen matches what a new user will really see after installing.
Shot-by-shot structure
| Time | Shot | On-screen text | Purpose |
|---|---|---|---|
| 0–2s | Hand holding phone, app open | “Doing X takes 2 taps now” | Hook: promise speed |
| 2–5s | Screen recording, first step | Step label | Show the start |
| 5–9s | Screen recording, key moment | Feature name | Core value |
| 9–12s | Result screen | The outcome | Payoff |
| 12–15s | App icon and store badge | Call to action | Install |
What to keep vs change in Clone Cut
| Keep unchanged | Change |
|---|---|
| Hands and any person, unchanged | Screen content, from your recordings |
| Phone framing and tap timing | Captions |
| Transition style | Background behind the phone |
| Logo and icon |
Existing people in your reference stay unchanged. Edits are limited to products, objects, backgrounds, logos and text.
Assets you need
- Screen recordings of your current app
- App icon and logo
- The single task you want to show
- Store badge artwork you are allowed to use
Sample brief
Use my licensed app promo clip as the structure and keep the hands unchanged. Use my screen recording for the phone screen. Captions: “Split a bill in two taps”, “Add friends”, “Settled.” Soft gradient background in my brand blue. End card with my app icon.
Adapt the product name, captions and timings to your own reference. Our UGC ad brief template explains how to describe each shot.
Compliance notes
- The interface shown must match the current app.
- Do not show features that are not released yet.
- Follow app store rules for badge artwork.
Make only claims you can prove, disclose AI-generated content where the platform or law requires it, and never publish fake testimonials or endorsements.
How to use this template
Upload a reference you own or have licensed, plus your product images, logo and copy, in the video studio. Paste or adapt the sample brief, review the plan and credit quote, and confirm. Check the finished video in your Library before you publish. For the full method, see how to clone viral video ads.