An unboxing ad follows the moment a product comes out of its packaging: the box, the opening, the first look and the first use. The order of the reveal does most of the work, so the structure is easy to reuse across products.
It suits gifts, beauty, gadgets and subscription boxes, anywhere the packaging is part of the experience. You need clear photos of your own packaging and product from several angles so every reveal shot matches the real item.
Shot-by-shot structure
| Time | Shot | On-screen text | Purpose |
|---|---|---|---|
| 0–2s | Top-down shot of the closed box | “It finally arrived” | Hook: anticipation |
| 2–4s | Hands opening the lid | None, sound only | Build curiosity |
| 4–7s | First look, product lifted out | Product name | The reveal |
| 7–10s | Detail close-ups, two angles | One feature per shot | Prove quality |
| 10–13s | First use in context | How it fits daily life | Show value |
| 13–15s | Product beside packaging with logo | Call to action | Brand recall |
What to keep vs change in Clone Cut
| Keep unchanged | Change |
|---|---|
| Any person’s hands or face in the reference, unchanged | Box and product in each reveal shot |
| The reveal order and pacing | Logo and brand colors on the end card |
| Top-down and close-up framing | Table surface or background |
| Captions |
Existing people in your reference stay unchanged. Edits are limited to products, objects, backgrounds, logos and text.
Assets you need
- Photos of your packaging, closed and open
- Product photos from at least three angles
- Transparent PNG logo
- A licensed or self-shot unboxing reference
Sample brief
Use my licensed unboxing clip as the structure. Keep the hands unchanged. Show my box from the top at 0–2 seconds, then lift out my product using the attached photos. Add the caption “Meet Aero” at the reveal and “Free returns” at the end. Light wooden table background, warm daylight.
Adapt the product name, captions and timings to your own reference. Our UGC ad brief template explains how to describe each shot.
Compliance notes
- The box, contents and product must match what customers really receive.
- Do not show accessories that are sold separately as included.
- If the product was gifted to a creator, disclose it where required.
Make only claims you can prove, disclose AI-generated content where the platform or law requires it, and never publish fake testimonials or endorsements.
How to use this template
Upload a reference you own or have licensed, plus your product images, logo and copy, in the video studio. Paste or adapt the sample brief, review the plan and credit quote, and confirm. Check the finished video in your Library before you publish. For the full method, see how to clone viral video ads.