A skincare ad usually shows the product’s texture, where it fits in a routine and how it looks on the shelf. Sensory shots carry the ad; claims are kept short and careful.
It suits skincare, haircare and cosmetics brands. Beauty is one of the most regulated ad categories, so this template avoids medical claims and dramatic results and focuses on what the product is and how it is used.
Shot-by-shot structure
| Time | Shot | On-screen text | Purpose |
|---|---|---|---|
| 0–2s | Texture swatch close-up | Product name | Hook: sensory |
| 2–5s | Pump or dropper in hand | How much to use | Routine |
| 5–8s | Application, natural light | Step in the routine | Use |
| 8–11s | Packaging and ingredients panel | Key ingredient | Information |
| 11–13s | Shelf or bathroom shot | Where it fits | Lifestyle |
| 13–15s | Logo end card | Call to action | Next step |
What to keep vs change in Clone Cut
| Keep unchanged | Change |
|---|---|
| Any person applying the product, unchanged | Bottle and packaging |
| Lighting style | Texture swatch color |
| Shot order of the routine | Bathroom or shelf background |
| Captions and logo |
Existing people in your reference stay unchanged. Edits are limited to products, objects, backgrounds, logos and text.
Assets you need
- Packaging photos, front and back
- Texture photos
- An approved ingredient list
- Logo
Sample brief
Recreate the routine structure of my licensed skincare clip. Keep the person unchanged. Use my serum bottle from the attached photos in the hand and shelf shots. Captions: “Two drops, morning and night” and “With niacinamide.” Neutral stone background. Logo end card with “Shop the routine”.
Adapt the product name, captions and timings to your own reference. Our UGC ad brief template explains how to describe each shot.
Compliance notes
- No medical, healing or guaranteed results claims.
- Do not alter skin to suggest results the product does not give.
- Check each platform’s beauty and personal care policy.
Make only claims you can prove, disclose AI-generated content where the platform or law requires it, and never publish fake testimonials or endorsements.
How to use this template
Upload a reference you own or have licensed, plus your product images, logo and copy, in the video studio. Paste or adapt the sample brief, review the plan and credit quote, and confirm. Check the finished video in your Library before you publish. For the full method, see how to clone viral video ads.