A product comparison ad puts your product beside an alternative and shows the difference on one or two measurable points. It answers the viewer’s next question, “why this one?”, before they leave to compare elsewhere.
It suits categories where buyers already shop around: electronics, kitchen tools, cleaning and personal care. Compare against a generic, unbranded alternative unless your legal team has approved a named comparison.
Shot-by-shot structure
| Time | Shot | On-screen text | Purpose |
|---|---|---|---|
| 0–2s | Two products side by side | “Same price range. Big difference.” | Hook: contrast |
| 2–5s | Test setup | What is being tested | Fair method |
| 5–9s | Both products in the test | Live comparison | Evidence |
| 9–12s | Result close-up | Measured outcome | Proof |
| 12–15s | Your product with logo | Call to action | Choice |
What to keep vs change in Clone Cut
| Keep unchanged | Change |
|---|---|
| Test framing and timing | Your product on one side |
| People in the reference, unchanged | The generic alternative, unbranded |
| Split-screen layout | Captions with your measured results |
| Logo |
Existing people in your reference stay unchanged. Edits are limited to products, objects, backgrounds, logos and text.
Assets you need
- Your product photos
- An unbranded alternative for the second side
- Test results you can document
- Logo
Sample brief
Recreate this licensed comparison layout. Keep people unchanged. Left side: an unbranded generic pan. Right side: my pan from the attached photos. Captions: “Same heat, 5 minutes” and “Ours: no sticking (tested in-house)”. Logo end card with “See the test details on our site”.
Adapt the product name, captions and timings to your own reference. Our UGC ad brief template explains how to describe each shot.
Compliance notes
- Comparative claims must be factual and documented.
- Do not show a competitor’s trademark or packaging without legal review.
- Use the same conditions for both products.
Make only claims you can prove, disclose AI-generated content where the platform or law requires it, and never publish fake testimonials or endorsements.
How to use this template
Upload a reference you own or have licensed, plus your product images, logo and copy, in the video studio. Paste or adapt the sample brief, review the plan and credit quote, and confirm. Check the finished video in your Library before you publish. For the full method, see how to clone viral video ads.