Food and beverage ads sell appetite: the pour, the steam, the crunch and the first taste. The structure is short and sensory, with the product clearly visible in its packaging at the end.
It suits drinks, snacks, meal kits and restaurants. The product shown must look like what customers receive, so build it from photos of the real item rather than an idealised styling.
Shot-by-shot structure
| Time | Shot | On-screen text | Purpose |
|---|---|---|---|
| 0–2s | Macro pour or sizzle | None, sound only | Hook: appetite |
| 2–5s | Plated or served product | Product name | Reveal |
| 5–8s | Ingredient close-ups | Key ingredient | Quality |
| 8–11s | First taste reaction | Short line | Enjoyment |
| 11–15s | Package with logo | Where to buy | Next step |
What to keep vs change in Clone Cut
| Keep unchanged | Change |
|---|---|
| The person tasting, unchanged | Drink or dish in each shot |
| Macro framing and pacing | Can, bottle or packaging |
| Sound design rhythm | Table background |
| Captions and logo |
Existing people in your reference stay unchanged. Edits are limited to products, objects, backgrounds, logos and text.
Assets you need
- Photos of the real product, served and packaged
- Ingredient photos
- Logo
- Store or delivery details
Sample brief
Use my licensed drink ad as the structure. Keep the person unchanged. Show my sparkling tea from the attached photos in the pour and the can shot. Captions: “Cold-brewed, lightly sparkling” and “In stores now.” Sunny café table background. Logo on the final can shot.
Adapt the product name, captions and timings to your own reference. Our UGC ad brief template explains how to describe each shot.
Compliance notes
- The product must look like what customers actually receive.
- Nutrition and health claims need to meet local labelling rules.
- Alcohol ads have strict age and platform restrictions.
Make only claims you can prove, disclose AI-generated content where the platform or law requires it, and never publish fake testimonials or endorsements.
How to use this template
Upload a reference you own or have licensed, plus your product images, logo and copy, in the video studio. Paste or adapt the sample brief, review the plan and credit quote, and confirm. Check the finished video in your Library before you publish. For the full method, see how to clone viral video ads.